What we do
FWD Research is a full service research consultancy specialising in the Insurance and Financial Services sector. We offer a range of methodologies spanning qualitative and quantitative research, desk research, syndicated and international research.
Read more about FWDOur experience
FWD has been helping our clients understand customers and prospects, markets, stakeholders and opinion formers for more than 13 years. We believe that experience is critical to delivering effective insight and data collection and we resource our projects with senior staff.
Read more about our experienceBroking Now!
FWD Research runs the UK’s only insurance broker omnibus service. We conduct 8 waves each year amongst 250 Brokers providing clients with robust results, quickly and cost effectively.
Read more about Broking Now!
"Earlier this year my team worked with FWD on a research project to support one of our main strategic initiatives. The research aimed at refining and testing ingredients that would form a differentiating value proposition. The project was incredibly complex because of the hard to reach audiences, in some cases very small universes, highly technical topics and the need to apply a consistent methodology to each area of the business despite those areas being at different stages of proposition development. We rolled up our sleeves, worked very closely with FWD, split the interviews between us and FWD, brainstormed the qualitative findings in workshops and then worked closely on designing the quant stage. We collaborated on the final reports and FWD attended all of our internal debriefs to ensure we could answer any research-related questions. It was a very tough project, and I am grateful to FWD for perseverating with recruitment, for exploring literally every possible avenue to obtain insights from those hard to reach audiences, and for working on the reports to ensure we provided each of the internal stakeholder groups with a report that provided them with tailored clear recommendations."
–Market Research and Insight Consultant, AIG
