A leading insurer wanted to understand how brokers perceive their advertising and how that compares to competitors.
Using our Broking Now! Panel of 250 UK brokers, we asked them about their media habits as well as which advertising campaign they remembered seeing. Brokers were asked about the sponsor of the ads, the media used, as well as the key message.
The results were presented back to our client to enable them to better understand which messages worked best among brokers as well as the best media to reach them.