A well-known insurance firm wanted to evaluate how its brand is performing amongst brokers and SMEs insurance decision makers.
FWD Research interviewed 250 brokers using Broking Now! The questions covered brand awareness, brand consideration, and interaction as well as ratings on various brand attributes.
A similar survey was conducted amongst SMEs online.
This study was conducted over multiple waves.
The research also gave an overview of the relationship between brokers and SMEs and the competition in the market and how it is evolving over time.