A major global risk adviser and leader in the power and energy sector wanted to understand the views of the top European industry leaders regarding the future role of the power mix, key threats e.g. regulation, role of risk management and how the conflicting requirements of demand for low prices, environmental sustainability and security of supply have changed strategy since the economic crisis of 2008 in the EMEA territory.
A market report was to be produced that would position the provider as thought leader and gain significant PR coverage.
Where possible, tracking of a previous survey was to be incorporated also.
FWD sourced contact lists to ensure no bias would be introduced into the sample and emailed potential respondents inviting participation, to be followed by a telephone interview.
A study of 56 CEOs, COOs, FDs and risk managers in power producers, distributors and investors was achieved covering 14 European countries and 4 languages.
20-25 minute telephone interviews were conducted in their mother tongue as necessary.
Back translation of open-ended questions and coding of responses.
The report was presented in detail internally to the project team.
A shorter, externally focused and PR driven report was published as a thought leadership piece.
Client executives were able to utilise report in sales meetings in both renewal and new business meetings.