There can be no denying that the world, at least in research terms, has become smaller with the advent of web based surveys. Consumer surveys can be conducted globally with results received overnight to enable quick and cost efficient reporting. However, quality is always our paramount concern and what is right in one territory cannot be just assumed to be the same for another.
Factors such as time differences, the need for translations of questionnaires and discussion guides by technical translators, and then back translation of open responses and coding in English, culture (e.g. Hispanic B2B communities often prefer face-to-face interviews to telephone), significant national holidays and festivals, central project management to ensure consistency throughout and the need for mother tongue interviewers au fait with the subject matter are just some of the considerations we bear in mind for international projects. The ability to provide outputs that adequately cover individual territories while giving the all-important view from the centre is critical.
- International Computer Aided Telephone Interviews (CATI)
- International web surveys
- International in-depth qualitative interviewing (both Face-to-face and telephone )
Our International capability is delivered by a partner field agency based in Brussels and the UK. For specialist qualitative assignments we work with individuals who are members of The Association for Qualitative Research (AQRP), often based in the territory who have on the ground local knowledge to maximise the project outcomes. The only sensible way to demonstrate our expertise in international projects is by describing some of the range of countries, audiences and methods we have used including, for example:
- A qualitative project among 32 European brokers to evaluate need for cross border programmes across 5 territories.
- A quantitative project of 200+ global underwriters to track perceptions of one of the world’s largest brokers across 13 territories and conducted from UK receiving an exceptional response rate.
- A study of over 120 EMEA risk managers in financial institutions to understand how attitudes to risk had changed post financial crisis.
- A qualitative study of CEOs of reinsurers in Bermuda, North America and Europe to understand reactions to proposed rebranding of a major global reinsurance broker.
- 500 Euro-corporates – insurance decision makers in 5 territories to benchmark attitudes and behaviour.
- A web based study of NPS scores for a BPO organisation covering global territories.
- A mixed methodology of telephone and online research to achieve robust base of 650+ risk managers across 10 European territories to understand appetite from risk management services.
- A qualitative study to understand appetite for BPO in Germany.
- A thought leadership survey among over 60 C-suite execs in the European power and energy sector carried out by phone in 5 languages covering 14 countries.
|Case Study: Power & Energy C-Suite Executive|
|Case Study: Global Corporate MM/XBP Research|