FWD Research

  • Home
  • About us
    • FWD Consulting
    • The team
    • Our Approach
    • Client list
    • Testimonials
  • Expertise
    • Sectors/audiences
    • Services
      • Qualitative Research
      • Quantitative Research
      • Desk Research
      • International
      • Thought Leadership
      • Mystery Shopping
      • Syndicated research
  • Research Knowledge
    • RSA Whitepaper
    • QBE Brexit Report
    • Broker Market Report
    • Big Data
    • Net Promoter Score (NPS) Paper for FS Forum
    • MaxDiff
    • FWD In the Press
    • Newsletter
    • News
  • Broking Now!
  • Contact

New Travel Insurance Concept – Case Study

Business requirement

After a successful launch in their home country, our client wanted to test their new product concept in the UK amongst brokers.

Method

FWD conducted a series of mini groups and face-to-face in-depth interviews with brokers in London and Birmingham to evaluate their reactions to the new product.

Participants were shown a short video about the new concept and then were asked to review the concept attributes in more detail and provide feedback on each component.

Outcome

Reactions to the new concept were extremely positive so the client was going to move into a pilot phase with selected brokers to refine their positioning and their strategy.

Services Case Studies

  • Qualitative: Expat Group Health Research
  • Qualitative: Brand Tracking
  • Qualitative: Brand Awareness
  • Qualitative: New Travel Insurance Concept
  • Quantitative : Above The Line Advertising
  • Quantitative : Aviation Claim Satisfaction
  • Quantitative : NPS Deep Dive
  • Quantitative : Refining Cyber Insurance
  • Quantitative : Developing Industry Value Propositions
  • Desk: UK Car Sharing Market
  • Desk: UK SME Manufactoring Market Report
  • International: Power & Energy C-suite Executive
  • International: Global Corporate MM/XBP
  • Mystery Shopper: Home Insurance Add-on
  • Mystery Shopper: Classic Car
  • Thought Leadership: Treasury Solutions
  • Thought Leadership: Building Society Savings Campaign
  • Thought Leadership: QBE Brexit Report

FWD Research
145 Leadenhall Street
London EC3V 4QT

T: 020 7623 2368

E: info@fwdresearch.co.uk

Copyright FWD © 2018