Clients want to fill in the gaps in their knowledge of the financial services industry, omnibus surveys offer an excellent way to do just that. For the past 12 years FWD’s Broking Now! has been the leading omnibus survey of general insurance brokers. FWD Research has developed SME Now! with a minimum of 500 participants, nationally representative, comprising of decision makers in SMEs with panel maintenance managed by points based incentivisation.
Increasingly we have noticed demand from clients to be able to obtain parallel insight among vertical audiences, and in particular SMEs. SMEs form the backbone of the UK economy, our goal is to give clients the chance to ask topical questions and gather deep insights from decision makers in SMEs using a regular dip in omnibus survey. To read more about our SME Now! please click here click here.
Cyber attacks are on the increase and over a quarter of UK business experienced a breach in 2017 but cyber liability sales remain relatively low. This is a particular problem in the SME Market as large corporations continue to receive media coverage, the threat to SMEs remains unrecognised. Combining our research and communications divisions, we are offering you insight and a unique view of the market via bespoke omnibus surveys and newsworthy articles which will deliver clarity and authority and cut through the mass noise in the Market click here for more information.