Objective research should be at the centre of all sound business decisions, be they tactical or strategic. By producing bespoke solutions we help our clients make a tangible difference to their organisation by informing decision making and facilitating change.
Whether you need to understand how key audiences perceive your organisation, what appetite for a new product looks like, if you comply with treating your customers fairly, what your brand stands for prior to a rebrand, what the size of a market is pan-Europe, how to turn a dated policy into a market-leading proposition, how to target prospects rather than clients, our objective is to provide research insights which will benefit your bottom line.
We believe in supporting our clients at every stage of the process. We will help you design a research programme that will best suit your needs, taking everything into consideration including first-class research techniques, the thoughts and motives of potential participants and cost efficiency. While ensuring that you are completely engaged and involved with the project we will also ensure that we remove potential aggravation of important but often time-consuming elements such as sample specification and recruitment, engaging potential respondents and creating clear actions as a result of the project..
FWD is not just another research agency. We specialise in financial research because we do not want to dilute our expertise. Research for research sake is not in our vocabulary. It has to be used and be useable to be of value and our approach is to deliver consultancy led conclusions that will give clear tactical or strategic direction to clients.