FWD Research is led by Ian Winters, Mike Harmer and Sian Kerr. Between them they have amassed over 50 years as financial services research consultants, giving them unrivalled knowledge and experience in delivering research solutions to the industry.
Ian Winters, Director and Head of Research
Ian has worked for MORI, Prudential General Insurance Division and The Financial Marketing Consultancy. He established and ran Insurance Research & Strategy (IRS) for 12 years until it was acquired by FWD in 2004. Ian has an honours degree in Business Studies and is a full member of the MRS and a member of ESOMAR.
Mike Harmer, Director, Research
Mike specialises in helping organisations use research to create business benefits. He has worked for both the insurance and consultancy sectors so understands how to develop research solutions and implement the findings to create change and improvement.
Carole Herpin, Senior Director
Carole has worked in market research for the past 20 years focusing on Financial Services more specifically insurance and employee benefits working for GfK. While working for Join the Dots and Decision Analyst, she gained other industry expertise (CPG, Travel, Healthcare, Restaurants) allowing her to bring the latest market research methodologies and thinking to the team to help offer the best solution for our clients. With her international background (having lived in France, the UK, the US and Sweden), Carole understands all the subtle cultural differences and difficulties in conducting international research projects.