The brief was to interview industry experts in advance of the Brexit vote and to provide an authoritative guide for QBE’s clients as to how Brexit might affect them and their insurances.
A number of in-depth interviews were conducted in March 2016 with Lloyd’s, leading economists, legal advisers, accountants, underwriters and industry bodies and the 20-page report was published in late April.
The report provided the basis for a well-received keynote speech to the industry by QBE’s CEO Richard Pryce at a pre-Brexit conference hosted by Strategic Risk. FWD drafted Richard’s speech, based on the content of the report.
It was also distributed to clients and industry partners at BIBA in 2016, and was redistributed following the UK Brexit vote in June 2016. The client at QBE described it as ‘the best marketing piece we have created this year.’