Range of Services
Qualitative – Deep exploration and insight.
We use all qualitative techniques: Telephone depths, face-to-face depths, focus groups and paired interviews, online qualitative techniques.
Quantitative – Gaining robust statistical insight.
Computer Aided Telephone Interviews (CATI), Online, face-to-face interviewing, in street interviewing and hall tests.
Desk research – Analysing information to create knowledge.
Whether sizing a market, doing product benefit analysis of policy wordings or understanding competitors prior to market entry, this type of research avoids clients reinventing the wheel as it is a review of information in the public domain.
Broking Now! – A regular omnibus of the UK insurance broker community.
Broking Now! is the only broker omnibus study in the UK offering high quality telephone based panel research that can give quick, representative and cost effective results all in one package.
International research – BOTH qualitative and quantitative global capability.
We have skilled international qualitative and quantitative partners who can deliver on complex subjects among hard to reach audiences in challenging territories, all under our close management.
Thought Leadership – FWD Research’s class leading insight when combined with the content skills of FWD’s PR division produces thought leading reports and white papers. By involving our PR colleagues from the outset ensures content that will be published through our strong media relations thereby creating brand advancement. This is a unique proposition.
Mystery shopping – Is a tool used to measure quality of service, or compliance with regulation, or to gather specific information about products and services by sending someone to pose as a customer and feedback on their experience.
Syndicated research – DRIVING maximum value for a group of clients interested in a common subject. Discussing and exploring topical issues facing the whole financial industry e.g. Cyber Liability, PR Benchmarking.