Qualitative Research - FWD ResearchQualitative Research

Deep exploration and insight

FWD Research only employs people with a strong background in qualitative research and personal experience of the financial services world. First class communication, interviewing and interpretation skills ensure that you get the very highest quality information.

When you want to know something, the best way to find out is to ask. The skill lies in asking the right questions, listening carefully to the answers, and grasping the meaning.

We’ve interviewed consumers and intermediaries, IFAs, SMEs, MGAs, large UK and global corporations. We conduct research amongst senior management in both financial and non-financial organisations. We talk to CEOs, MDs and FDs of global corporations at one end of the spectrum and SMEs at the other.

Our methodologies

  • Telephone depths
  • Face-to-face depths
  • Focus groups
  • Paired interviews