Syndicated research or multi-client research is used when a group of similar minded clients share a common thirst for information and insight on a general topic; the insight is not designed to really give any one subscriber to the syndicate a competitive advantage over the others, but to benefit the syndicate by sharing the knowledge and the cost and in so doing move the market or topic forward as a whole.
Examples of Syndicated research studies we have run include:
- The Broker Market Report – An analysis of the structure and number of UK primary brokers.
- PR Benchmarking – A census of insurance and national press editors and journalists.
- PR Benchmarking – A survey of the financial services press.
- Tracking The Attitudes Of SMEs To General Insurance – Telephone interviews with 500 SMEs.
- Mid Corporate Insurance Buyers – A tracking survey of 500 CFOs in firms of £1m-50m t/o businesses covering insurance purchasing, risk management, penetration, trends and needs.
- Large Corporate Insurance Buyers – A study of 250 CFOs/FDs/Risk Managers and their attitudes towards general insurance and risk management in UK.
- European Mid and Large Corporates Attitudes to General Insurers – Research among 500 CFOs in major markets of France, Germany, Spain, Italy, Belgium and Netherlands.
Our experience in running syndicated projects is unrivalled:
- Projects can be of a qualitative, quantitative or international nature.
- They can give subscribers the opportunity to gain significant press coverage.
- They are often run in association with an industry body such as GIMRA
Ideas for syndicated projects can come from the agency or from a single client looking to share the cost of the project; in such cases we are happy to work jointly to try to find partners to make the syndicate viable.
Customer closeness community – the current buzzword is customer centric. In order for companies to be more client-focused, client feedback is essential. This has led to the proliferation of online client communities. While providing a wealth of insights, these types of communities are expensive and not all companies have the budget to have one, that is until now! At FWD we have created an online community for you to conduct qualitative research amongst your customers at a reduced cost. For more information, please contact us.