Syndicated or multi-client research is used when a group of similar minded clients share a common thirst for information and insight on a general topic ; the insight is not designed to really give any one subscriber to the syndicate a competitive advantage over the others, but to benefit the syndicate by sharing the knowledge and the cost and in so doing move the market or topic forward as a whole.
Examples of Syndicated studies we have run include:
- The Broker Market report [2011, 2013] An analysis of the structure and number of UK primary brokers.
- PR Benchmarking among Insurance and National press [2005-2012] census of editors and journo’ s of all UK Insurance trade press and UK National & Sunday press, now in its 6th year.
- PR Benchmarking among financial services press .
- Tracking the Attitudes of SMEs to General Insurance [1993 – 2007] among 500 SMEs by telephone.
- Mid corporate Insurance Buyers [1996-2006] tracking survey of 500 CFOs in firms of £1m-50m t/o businesses covering insurance purchasing, risk management, penetration, trends and needs.
- Large corporate Insurance Buyers [1996-2006], 250 CFOs/FDs/Risk Managers attitudes towards General Insurance and Risk Management in UK.
- Euro-corporate Insurance Buyers  European Mid & Large Corporates Attitudes to General Insurers among 500 CFOs in major markets of France, Germany, Spain, Italy, Belgium and Netherlands.
Our experience in running syndicated projects is unrivalled:
- Projects can be of a qualitative, quantitative or international nature.
- They can give subscribers the opportunity to gain significant press coverage.
- They are often run in association with an industry body such as GIMRA or LAMRA.
- Ideas for syndicated projects can come from the agency or from a single client looking to share the cost of the project; in such cases we are happy to work jointly to try to find partners to make the syndicate viable.
- We currently have an opportunity open to new subscribers covering growing the market for cyber liability insurance.