A client had an under performing LEI product and employed us to understand why.
Four consumer focus groups moderated by Ian Winters were conducted to evaluate consumer needs, understand consumer reactions to the product concept, determine what the consumer understands about the product from the current literature and which messages resonate best.
These were followed by a quantitative omnibus study with 1,000 consumer interviews to identify the correct target markets. were conducted. We have partnerships with established omnibus suppliers to access clients discounted rates.
The product was redesigned and the research repeated prior to launching the improved product.