A specialist investment house wanted to explore the UK Treasury Solutions market about their attitudes to treasury services providers for a variety of scenarios including cash, forex, lending and interest rate management; who is perceived as best at what service, and why; where their gaps in the market and what are the trends in treasury department behaviour likely to be in coming years.
We acquired sample only from a panel provider able to deliver Heads of Treasury Services within UK Large corporate firms, before designing and conducting an engaging online survey. Ultimately a sample of 300 CFOs and Treasury Heads was conducted providing timely results inside 3 weeks.
The insights were presented back and using FWD’s PR division gained the client a good deal of press coverage. In addition, the results from a robust sample were suitable for in-house product and service development.