A well-known bank wanted to investigate what social networks brokers were using.
FWD Research interviewed 250 brokers using Broking Now!, the only UK market wide representative panel of general insurance brokers.
FWD Research looked at the difference between male and female usage, as well as London/South East and other regions of the country.
The research also found out the preferred way of receiving news from insurers.
Overall FWD gave an insight on how our client could connect and communicate with their clients.